MoviePass Just Dropped Its Price Again

Joann Johnston
November 17, 2017

When the company dropped its prices in August, it had so many new customers flocking to sign up that it struggled to mail out the subscription cards in a timely manner.

"This limited time offer is great for movie-lovers".

Ever since MoviePass unveiled its $9.95 a month plan for unlimited movie theater viewings, it became a major disruption in the industry. "At $6.95 per month, it's hard to compare it to anything else that provides as much entertainment for a full year", said Mitch Lowe, CEO of MoviePass. "We are entering the prime movie going season, so now is the ideal time to take advantage of the MoviePass movement". Those that are frequent moviegoers will find that the plan is more cost-effective than paying for a standard ticket each time you want to enjoy a show. Now, if you're willing to pay for the whole year up front, you can snag the no contract, subscription for $7 per month. The only caveat with this new change, however, is that customers will need to commit to their subscription for a total of 12 months.

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It's certainly a risky business decision, but ever since the company rolled out its lowered cost in August, the response has been mostly positive, amping up subscribers from about 20,000 to more than almost half a million. "There are a lot of ways to make a buck", said Lowe.

Helios and Matheson Analytics Inc. purchased a majority stake in MoviePass, a new press release reveals, and that's apparently why MoviePass is going to get cheaper for a limited period.

But for now, MoviePass works at AMC - and 91 percent of theaters across the United States.

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