Pat McGrath Labs is available on Spotify

Joann Johnston
November 14, 2017

Merging beauty, music and yes, technology, Pat McGrath is partnering up with an artist and with Spotify to release her new collection, "So Obsessed".

It marks the first time ever that young, music fans have ever been able to buy beauty products through a music streaming service to emanate their idols.

Maggie has just dropped her new single "Obsessed", which is featured on the cosmetics line's new campaign video.

"Beauty, fashion, and music have been intrinsically linked since the 1960s", says Pat McGrath, makeup artist to any starlet lucky enough to find a place in her jam-packed schedule.

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Fans visiting singer-songwriter Maggie Lindemann's Spotify page can now buy the exclusive products used to create her look from Pat McGrath Labs. "Pat is not only a fashion icon, she's an awesome person and a great friend". Since launching Pat McGrath Labs a year ago, her lip kits have become instant cult favorites, thanks to well-lit Instagram videos and countless celebrity co-signs. I'm thrilled to see it finally come to life'.

Although you can already score some incredible products on Merchbar's site (except for one eyeshadow palette), each of the stunning Pat McGrath LiquiLUST shades will be available on Spotify this Friday, November 17th. The legendary makeup artist has teamed up with none other than Spotify to to sell her newest product, LiquiLUST 007, as well as a selection of her Unlimited Edition palettes, through a "shop the look" experience; the first of its kind for the streaming platform.

Of the partnership, Lindemann's manager Gerald Tennison said: "Maggie and I are always searching for new creative ways to disrupt the marketplace so when Pat introduced this opportunity we jumped at the chance". This provides a new way for fans to get a hold of the products that always seem to sell out in minutes. Meet upcoming pop singer and McGrath-muse, Maggie Lindemann.

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