ESPN SportsCenter On Snapchat Brings New Shows Twice A Day

Olive Hawkins
November 13, 2017

The premiere episode will be hosted by Katie Nolan and a rotating stable of talent will be used going forward.

The new SportsCenter show on Snapchat will bring new shows twice a day at 5 AM and 5 PM on weekdays and once at 5 AM on weekends. Cassidy Hubbarth, Elle Duncan, Cy Amundson, and Jason Fitz are listed by ESPN as other hosts that will work in a rotation for the SnapChat episodes of SportsCenter.

ESPN is launching a new version of its iconic "SportsCenter" show on Snapchat.

ESPN's senior coordinating producer for SportCenter and News, Glenn Jacobs, told Engadget that although most of the content will be early recordings, the team can re-record portions to reflect breaking sports news.

ESPN will also be making a splash with new hire Katie Nolan hosting the debut episode. The group they settled on will each bring a different point of view to SportsCenter. First, it keeps ESPN's most valuable show relevant by bringing it to fans in a new short format that's very easy to digest on social media. The evening show, which will be split Nolan and Duncan, will be more focused on providing analysis and personalized takes on that day's news. The "magazine-y" video and photo content with graphics was in the general ESPN vein, according to Ryan Spoon, ESPN's senior vice president of social content. Users could swipe up on some images to read articles. "The two shows will vary pretty significantly".

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Bristol, Conn. -based ESPN has had a Snapchat Discover channel since January 2015, one of 11 media brands to launch partners for the daily feature.

"'SportsCenter" is the crown jewel of ESPN, and I think it's defined how generations experience sports and think about the culture of sports", said Sean Mills, Snap's head of content. "They're always looking for something new and fresh", he says.

Meanwhile, the move gives ESPN the chance to try to reinvent itself for the new digital age, where sharp rises in cord cutting are heavily impacting its business. The Disney-owned network is expected to lay off around 100 people, including on-air talent and executives, after the Thanksgiving holiday.

Snapchat, meanwhile, is preparing to overhaul the design of the app. Snapchat now has 178 million daily active users but has been adding users at a slower rate than previous years. "Although we'll certainly cover news and certainly react to news, it's more about sharing cool stuff with sports fans and in a fun, exciting, energetic Snapchat format". The 5 a.m. segments will include recaps of the prior night in sports, while 5 p.m. shows will be more personality-driven and topical. The company is continuing to greenlight new series for the platform and recently formed a joint venture with NBCUniversal to begin a push into scripted programming.

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