'Make America Nazi Free Again' slogan in Wolfenstein II enrages right-wing gamers

Olive Hawkins
October 9, 2017

The latest advertisements for the upcoming addition to the series, Wolfenstein II: The New Colossus, has become somewhat of a political hot topic with the slogan 'Make America Nazi-Free Again" and the hashtag "No More Nazis.' According to Bethesda's VP, Pete Hines, that is still the case.

We're certainly aware of current events in America and how they relate to some of the themes in Wolfenstein II.

Wolfenstein has won a cult following for its OTT Nazi-killing action sequences, and the new release will be the eighth in the series. We aren't going to shy away from what the game is about.

The capitalized text, overlaid on video of goose-stepping Nazi soldiers marching through the streets of the game's fictional 1960s America, is the cornerstone of the upcoming game's ad campaign. This fictional setting of Nazi soldiers on the US streets is awfully familiar to real-life current events as of late. What started as harmless marketing for Bethesda's new game has turned into a political argument that the neo-nazis of our world actually feel they can win. We make games that we think are fun, meaningful, and immersive for a mature audience. The Wolfenstein franchise has been around for over 20 years, and the object of the game has always been to rid the world of Nazis.

"Not My America" and "Not My President" were popular slogans used by various immigration and civil-rights groups during protests against President Donald Trump's controversial policies and statements - including his broad travel ban and his initial response during the deadly Charlottesville riots, which were largely sparked by the "Unite the Right" white-nationalist rally.

"This is what our game is about".

The Wolfenstein franchise has been around for over 20 years, 36 to be exact, and Nazis have always been the enemy.

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Wolfenstein 2: The New Colossus will take place in an alternate timeline where Nazis won the Second World War and, as a result, have invaded the U.S. in order to bolster their fascist regime.

Some have written the game off as "Liberal propaganda", others simply see it as a continuation of Wolfenstein's storied history of allowing you to kill Nazis, defeat the occult, and overcome mechanized terrors.

"We can't speak to what other publishers choose to do and say with their games".

Hines says to be aware of the fact that the game's explicit marketing campaign might exclude certain customers from purchasing and playing the game, but believes that those are against the anti-nazi statement won't be interested in playing the title anyway.

All in all, Wolfenstein II is about ridding the world of Nazis and it's a shame that we are still having a conversation about whether or not Nazis are bad 72 years after WWII ended.

Apparently, there are a bunch of people getting upset over a tweet made by the "Wolfenstein" Twitter page a couple days ago in regards to next installment of the franchise, Wolfenstein II: The New Colossus.

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