James Avery creates Whataburger charm for sale

Mae Love
October 9, 2017

The charm is the "W" logo of Whataburger engraved on the state of Texas.

Whataburger has neither confirmed nor denied the news that they'll sell the charm, possibly holding off for their own big announcement. or not wanting to put a damper on some great publicity.

You can now show your love of Whataburger with new jewelry.

Whataburger and James Avery have teamed up to release a one-of-a-kind sterling silver charm. The goal.sell out within the first 48 hours and show everybody that Texas is Whataburger Country!

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And the idea appears to be making some people very happy: A Facebook post about this charm by Red Beard Mantiques last week was shared more than 24,000 times.

The charm costs $60 and is available to order beginning Monday on the Whataburger online store individually or as a ready-to-wear piece on a James Avery hook-on bracelet or charm holder necklace. "Made right here in Texas", it says on the website.

Whataburger's roots trace back to Corpus Christi, in the summer of 1950.

A few summers later in 1954, James Avery started his jewelry business in a two-car garage with about $250 in capital. "We admire what Whataburger means to Texans, but most importantly, we hope both our customers will be excited about this partnership".

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